Ashok H. Choudhary’s rise from a modest farming background in Rajasthan to heading a respected name in India’s construction sector stands as a powerful example of perseverance, disciplined growth, and unwavering focus on product reliability.
Hailing from Dehlod village in Tonk district, Rajasthan, Choudhary was raised in a farmer’s family where financial constraints were part of daily life, yet the values of diligence and integrity were deeply instilled. His professional journey began in entry-level roles — working as a warehouse keeper and delivery boy — experiences that gave him an intimate understanding of labour, logistics, and the ground realities of supply chains. Far from being discouraged, he transformed those early hardships into fuel for steady progress.
Today, as Managing Director and CEO of the Shivaza Group of Companies, Choudhary leads the flagship brand Mapisa369, which has earned recognition for producing high-quality tile adhesives, epoxy grouts, and allied construction solutions. The brand deliberately positions itself in the performance segment of the market, emphasising long-term bonding strength and structural safety over decorative appeal. Mapisa369’s core philosophy is straightforward: construction chemicals exist to create strong, lasting bonds — not to serve as cosmetic finishes.
The company’s portfolio covers a wide range of essential products: polymer-modified tile and stone adhesives suitable for vitrified tiles, granite, large-format floor and wall tiles; epoxy grouts known for stain resistance and durability; PU adhesives; waterproofing compounds; readymix plaster; block joint mortar; and wall putty. These formulations are designed to meet demanding Indian construction conditions while adhering to international quality benchmarks.
Mapisa369 maintains a strong regional footprint, operating as a tile adhesive manufacturer in Gujarat, Maharashtra, Rajasthan, Delhi-NCR, Haryana, Uttar Pradesh, Punjab, Madhya Pradesh, and Chhattisgarh, among others. The group also identifies itself among leading producers of readymix plaster and block jointing mortar in the country, reinforcing its commitment to safe, reliable building practices.
On 21 February 2026, Gujarat Chief Minister Shri Bhupendra Patel personally honoured Ashok Choudhary and Mapisa369 for excellence in construction chemicals — particularly in categories such as tile adhesives for various substrates, epoxy grouts, and overall quality standards. The recognition also highlighted the brand’s corporate social responsibility work, including applicator training programmes that promote best practices in tile fixing, worker safety, and skill development across urban and rural areas.
With more than 25 years of legacy behind the Shivaza Group, Mapisa369 has built customer confidence through consistent product performance and transparent quality guarantees. The brand’s messaging remains clear: quality is not negotiable when structural integrity is at stake.
Choudhary’s contributions extend well beyond industry. He is a published author (notably of Divine Child and other works), and he has produced feature films including Turtle and Waah Zindagi, which secured distribution in over 190 countries via platforms such as ZEE5, Amazon Prime Video, and Zee Cinema. These creative pursuits reflect his belief in using storytelling to inspire and connect people on a wider scale.
Deeply influenced by spiritual values, Choudhary remains closely associated with The Art of Living Foundation and draws guidance from Sri Sri Ravi Shankar. His leadership is guided by a simple yet powerful principle: “Grow together, contribute together, and celebrate together.” This ethos translates into employee welfare programmes, inclusive growth strategies, and active CSR efforts aimed at generating employment and promoting ethical construction nationwide.
Earlier in his career, Choudhary received national recognition from the President of India, adding another layer of credibility to his journey. From humble beginnings sweeping floors and delivering goods to steering a multi-sector enterprise that spans construction materials, higher education, real-estate development, and media production, his story resonates with anyone who values grit, ethics, and long-term vision.
The recent honour from Gujarat’s Chief Minister serves as public affirmation of Mapisa369’s growing stature in a competitive market. More importantly, it underscores the rising influence of homegrown brands that combine international-quality standards with a genuine commitment to safety, durability, and community upliftment.
In an industry where shortcuts can compromise entire structures, Mapisa369 — under Choudhary’s leadership — continues to prove that consistent quality, ethical business practices, and social responsibility remain the strongest foundations for sustainable success.
