Celebrity Makeup Artist Aayushi Patel Highlights the Shift Toward Structured Learning in the Beauty Industry
Gujarat-based celebrity makeup artist Aayushi Patel discusses how structured masterclasses are transforming skill-building in the beauty sector, moving beyond informal methods.
As India’s beauty sector matures, the role of makeup artists is expanding from execution to knowledge-sharing. Across regional markets, professionals are introducing structured programmes that reflect industry workflows and career realities.
Ahmedabad-based Aayushi Patel recently hosted a six-day professional makeup masterclass designed to bridge the gap between informal training and real-world practice. The curriculum included technical modules on skin preparation, base techniques, bridal styling, and client handling.
The format signals a move away from demonstration-led workshops toward immersive, application-focused learning. Such models are gaining traction among individuals who view makeup artistry as a primary profession rather than supplementary work.
Patel’s progression from bridal assignments to education mirrors a broader pattern within the regional beauty economy, where local credibility is leveraged to build training platforms and professional communities.
Her association with established industry platforms and brand collaborations reflects the increasing integration of regional artists into national networks. The possibility of expanding the masterclass to cities like Mumbai indicates how education is becoming a scalable extension of individual practice.
This shift highlights a changing definition of success in the beauty field — one that includes mentorship, certification, and structured learning alongside traditional client work.
