Mapisa 369 Launches at PITEX 2024: A Step Towards Strengthening India’s Construction Industry

The prestigious Punjab International Trade Expo (PITEX) 2024 witnessed the official launch of Mapisa, a pioneering company in the construction chemicals sector. The event, held in Amritsar, highlighted Mapisa’s commitment to delivering high-quality, durable solutions tailored to the Indian market, with a strong focus on innovation and self-reliance.

The launch was attended by distinguished guests, including Virendra Khosla, Consultant and former Vertical Head of Saint Gobain, Ashok H. Chaudhary, Managing Director of Mapisa and recipient of the President’s Award, Shiv Shukla, Mapisa’s business partner in Amritsar and owner of The House Codz and Mahesh Ceramics, and Gaurav Singh, Marketing Head of Mapisa. This significant step reinforces Mapisa’s presence in Punjab, marking an important chapter in the company’s growth story.

Virendra Khosla inaugurated the launch by cutting the ceremonial ribbon and commended Mapisa’s initial focus on adhesives for vitrified tiles, a key requirement in modern construction. He praised the team for their innovative approach and extended his best wishes for the company’s success.

Ashok H. Chaudhary highlighted Mapisa’s mission, stating, “Mapisa stands for strength and reliability. We are the first Indian company to offer a 10-year guarantee on our products. Our aim is to strengthen the vision of a self-reliant India by providing world-class solutions made in India.” He also criticized multinational brands for selling unsuitable adhesives for ceramic tile flooring, calling it a deception to consumers and a compromise on quality. Chaudhary urged the Indian government to establish a regulatory committee to ensure adhesive quality standards.

Shiv Shukla emphasized the significance of Mapisa’s launch in Punjab, citing it as a milestone in advancing local partnerships and market growth.

Mapisa’s entry into Punjab symbolizes its determination to challenge multinational competitors and lead the construction chemicals industry towards a sustainable and self-reliant future. This launch underscores the company’s vision to empower Indian consumers with trusted, high-performance products aligned with the Aatmanirbhar Bharat initiative.